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I've seen the "unsettling supermarket" concept last year in a museum in Tallinn, Estonia. It's a shelf where most but not all products have the wrong brand. Coca-cola soap, Tampax cookies, Snickers canned fish, Evian ketchup and so on. I thought it was a really neat idea to make me think about the huge simplification of "brand" and what is really happening behind and around a product.

You're right, I could see them panning to these doors in their video, and the irony would be obvious. But like gp said, instead, this is reality

That place looks amazing, thanks for the link.