This is so hard to understand. It seems like a service to create fixatons or bug bashing events in you org, but they also say it's a global competition (?)

I fail to understand the value of this. Seems to me like they want you to use and pay for CodeGuru, which will tell you shit about your codebase. Then you can import those issues into some sort of campaign inside this BugBust thing so you can create competitions and as you do it you compete with other teams around the world from other companies(?)

If that's what it is, then this sounds like an idea created in a vacuum, with no customer input at all. I fail to see any value on this.