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I had the same thought, but made the opposite conclusion. I setup gmail and outlook to work like hey and tried them for a week each. While it technically worked, their UIs are not optimized for that type of work flow so it was a lot more clicks to achieve the same ends.

After my experiment I paid for Hey, and have been really happy with it.

Would you mind sharing tips/examples of Hey-esque rules to port to other platforms?

I tried briefly to replicate some of Hey's features with gmail but with limited success. I think the key workflows are:

1. Unknown senders go to a bucket for categorization

2. Easily categorize which senders are "important"/"unimportant"/"ignore,spam"