In some companies, the amount of patents or Linux kernel patches you get accepted is direct measure of your success.
As you know, whatever you measure becomes a target -- these guys feel very pressed to get ANY kernel commits accepted, no matter how small, irrelevant or nonsensical. Because in the very end almost nobody sees the amount of value that a company creates for Linux users. What everybody is looking at is that "Company X is nth on the list of biggest kernel contributors".
So "KPI grabbing" is meant to mean the practice of not caring for the value or quality of your contributions but rather for the count of the commits or LoC you can get accepted.
This is damaging to Linux kernel developer community because it just creates work for maintainers without creating much or any value at all.
These maintainers are absolutely critical resource for the project and their number and availability translates directly to how much stuff can actually be done. So no wonder people are irked by it.