I'm with you in sentiment - I see Microsoft as the greasy salesman of the IT world, sucking people into their ecosystem with dirty moves. They are trying to reform their image to be less like Oracle, but it is skin deep and purely self-serving.

Google is the nutty professor with no business acumen living off the profits of one good idea - advertising. The quicker they get squeezed out, the quicker the grown-ups can get back to business. Not sure whether that is a good thing yet.

Amazon is the autistic economist brother of Microsoft; continually optimizing against the boundaries of acceptable capitalism. Not evil by any deliberate choice, just aligned permanently towards maximal returns. Take it or leave it.

Apple is a fashion company which every now and then revolutionizes the consumer tech world. Since consumers hate most of the other companies and don't have any collective negotiating power, Apple reaps a big reward, then goes back to tinkering with the aesthetics.