Microsoft's New App Store Will Let Developers Keep 100% of Revenue

While Apple and Google are still trying to hold strong arguing that they deserve a 70/30 revenue split for their app stores, Microsoft's comes in and eliminates a revenue split altogether.

This could have major ramifications for Apple and Google who are trying to convince governments of the world that the revenue split is justified. A major company like Microsoft doesn't need it at all, why do you still need 30%?

This will almost certainty lead to good changes for developers across all platforms since it could be the force that causes Google and Apple to lower fees (i doubt they would eliminate them) for App Store sales.

Of course this all assumes that Microsoft can get their app store off the ground this time. They have tried this game 2-3 times before and it hasn't gone anywhere in the past.

What a nice gesture! Microsoft's app store for Windows is nothing like Apple or Google's mobile stores, and this move costs them next to nothing because nobody uses it. Also, they are competing with regular old free desktop apps. Maybe their store will take off in a year or two and they'll have enough users to strong-arm devs into giving them a cut.

Ok but for how long is this guaranteed?

This feels like a way to get a bunch of devs onto their new store and then a few years later they'll add a fee or charge for subscriptions or maybe they'll tack on a big SDK license fee -- at some point they're going to want to collect on your revenue.

From both customers

Big difference is that Microsoft charges money for their OS, and have significant revenue from Office.

Does this also mean that the dev (or their payment provider) will be responsible for managing VAT?