Hacker News Reader

Comment by eru | Hacker News Reader

Do you have some examples of Lego boxes that show adults on the box? I tried a quick search on Google images, but only found some jubilee sets (like http://www.flickr.com/photos/sackerman519/3687795718/) featuring an adult.

View on HN

The one that I saw in the local Lego Store in Natick, Mass., was a midsized set (typically sell for $50-$80) that shows the finished set and a smiling, 40ish man with glasses looking at it at eye level. I don't remember what the set was (and it may no longer be produced, as the turnover seems to be very rapid), but Lego.com has more than 400 sets aimed at people over the age of 12 (the boxes aren't shown online). One of the latest things I've seen in the Lego Store are the stark architecture sets (http://architecture.lego.com/en-us/Products/Default.aspx), which seem more oriented toward adults than kids.

Some other resources to check out:

http://www.quora.com/LEGO/What-percentage-of-LEGO-fans-are-a...

http://gizmodo.com/5019797/everything-you-always-wanted-to-k...

"When we design sets, we take both children and adults into consideration. Children are our primary audience, especially as it relates to the core play theme sets; however, much of what appeals to children in today's Lego sets has strong appeal among adult fans as well. With Lego Star Wars, adults are equally considered. In designing any set, it's about the balance between the building experience and the play experience. We do also leverage our direct to consumer channels to provide ultimate collectors sets, special exclusives, sculptures and models that are designed with skilled builders and adult fans in mind. We sometimes even invite our adult fans to help us design new sets."

It was a few years ago so I forget the exact kit, but I too was at that store and pleasantly surprised to see an adult having fun with legos on the box. Especially since there were plenty of adults, myself included, having fun in the store.

Reply on news.ycombinator.com