The prime majority of laptops of the market don't come with original engineering. It's almost always outsourced to no-name Taiwanese engineering shops, which largely copy-paste designs for internals, and mechanical engineering for every brand around.
SB simply doesn't look to me it went through any of such design shops, and the engineering school feels very American (it's "one and done" assembly, they tried very hard to use less fasteners, and subassemblies.)
At the same time they repeated the same mistakes that Taiwanese had 20-15 years ago.