When I search for “uva”, all the first results point to university of virginia, instead or university of amsterdam, even though the latter has more students, is older and higher ranked. The former does not even contain uva in their URL while the latter is uva.nl. From a neutral, international point of view, why should this Virginia school rank higher in searches than UVA?

Situatiouns like these are what ultimately led me to switch from Duckduckgo back to google, and i test these things everytime I consider a new search. What is the use of privacy if the search results are not relevant to me?