How LOLcats Will Kill Your Startup

I manage a fairly big business pulication news site, part of which has a blog component run by their editor. If it were not for their blog (which just links to wacky and funny shit (as defined by them)) they would loose 55% of their pageviews overnight.

At first they tried to fight it because it make them look so unprofessional, but in the end they embraced it (everyone can't be The Economist) and promoted the blog wherever they could. The end result is that their overall pageviews have almost doubled and their ad revenue has followed suit.

So yeah, make it worth their while and people will use your product, service, etc...