There is this Jobs interview when he also discusses how there will be a marketplace for objects and people will buy and sell objects instead of software.
In one sense it failed because all it ever saves you is the typing. You still have to learn the whole model, sometimes it is like learning a programming language from scratch.
On the other hand, it may have succeeded. Objects don't exist in isolation but as a library with other objects and frameworks, and APIs are basically object models. You could think of React or the stripe api as object universes.
What is interesting is that you can't sell a developer product like a commercial products. Developers need access to the code so you either make it open source, and sell consulting, or else you make it a web api and rent it out.