What is trying to be communicated here is psychographic content will be delivered via standard device substrates existing in well aligned usage patterns that will no doubt delight the end-user with value. Metaverse here simply means they will deliver an experience that is parallel to user expectation yet orthogonal to the digital representation of the physical model of the prevailing social zeitgeist.
Or maybe someone just read Ready Player One recently, and is just thinking: We're going to build the Oasis but nobody could possibility understand what that is, I'll have to break it down into easy-to-misunderstand corpobabble.