At 'Large' and 'Big' settings of this image -- which are still in much less than 1 bpp bitrates, i.e., below internet image quality -- you can still observe significant differences in the clouds even if balloons are relatively well rendered.
JPEG XL is the first codec to have a practical encoder that can be configured by saying "I want the worst visual difference to be X units of just-noticeable-difference". All other encoders are basically configured by saying "I want to use this scaling factor for the quantization tables, and let's hope that the result will look OK".
crf in x264/x265 is smarter than that, but it's still a closed-form solution. That's probably easier to work with than optimizing for constant SSIM or whatever, it always takes one pass and those objective metrics are not actually very good.
It is a bit like looking at bitrate for Video quality without looking at video resolution.
[1] https://en.wikipedia.org/wiki/JPEG_XL#Standardization_status
Part 3 will describe conformance testing (how to verify that an alternative decoder implementation is in fact correct), and part 4 will just be just a snapshot of the reference software that gets archived by ISO, but for all practical purposes you should just get the most recent git version. Parts 3 and 4 are not at all needed to start using JPEG XL.
Bitrates vary from 0.26 bpp (Nestor/AVIF) to 4+ bpp (205/AVIF) at the finest setting. Nestor at lowest setting is just 0.05 bpp, somewhat unusual for an internet image. A full HD image at 0.05 bpp transfers over average mobile speed in 5 ms and is 12 kB in size. I rather wait for a full 100 ms and get a proper 1 bpp image.