Talking with non-engineers (particularly friends of mine who work in non-profits), I see incomprehensible amounts of potential value in just increasing the uptake of "not-so-special" tech among people who consider themselves "non-technical". That's the point of technology, after all: not being fancy unto itself, but actually doing stuff that people need, whether that's wheels enabling long-distance transportation or lightboards enabling better long-distance education.
I'm reminded of this brief but profound interaction in the pilot episode of "Halt and Catch Fire": https://www.youtube.com/watch?v=YQLbi4VXYcA