There are similar measures in many EU countries. For example hiring unemployed people to help kids pass particularly busy streets near primary schools.
https://d-pt.ppstatic.pl/k/r/1/6c/83/5b7d5e3b2b9de_p.jpg?153...
https://d-pt.ppstatic.pl/k/r/1/6c/83/5b7d5e3b2b9de_p.jpg?153...