Really? The core idea I got from the movie is that our desires are driven by advertising - that maybe the constituent parts of our personality are largely just impulses instigated by external forces to consume various things, to work, spend money, and propagate to keep the economy in a state of constant growth for the benefit of the wealthy who don't need to work - landowners, large stock-holders, etc. The campy, stupid action movie aesthetic is sugar coating for what I found to be an interesting theme.