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The juice is absolutely worth the squeeze. Everybody and their grandmas think Windows is a mess, yet theres no real alternative for most people, so there’s no real incentive for MS to make it better (or for a start, stop making it worse with telemetry, forced restarts and adware).

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From MS' point of view I doubt it is worth thr squeeze. You have to consider that the average user and their grandma make very little revenue for them. They buy a license with their computer and that's mostly it. Pro users, companies are a big part of the Windows revenue and for them, backwards-compatibilty is the biggest sales point. I agree this is super bad and confusing for many users, but the majority of them probably never go past the latest design Win10 screens.

> yet theres no real alternative for most people

I just don't buy that. Everyone I've ever persuaded to buy a Mac or iOS device comes to prefer it to Windows in a couple of weeks, and I stop needing to fix something for them every other month.

I actually did that for my parents and in-laws and it went as you said. But there’s no alternative to Windows for a lot of professionals and gamers and that’s an issue. There’s no need for Windows to be better because they own that segment. Also, as much as Windows Desktop dominance sucks, Linux just isn’t there yet and I don’t want to see the walled garden dystopia that a majority of Mac desktops would bring us.

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