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If they can't afford a 99c game, how did they afford an iOS device?

I think it is more unwillingness- since some software is free, some people resent paying for any software. (They probably don't get HBO on their cable TV either...)

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I think the majority of people in the 10-20 year old age group get their iOS devices "for free" from their parents, and don't want to negotiate with said parents every time they want to buy an app.

That's an interesting angle, and a market opportunity I guess :)

99 cents might not sound like much, but I guess they might want to try out hundreds of such games (well, I suppose there are free ones - I don't own an iPhone and they aren't even available by the main carrier in my country).

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