I was working a project where the BOM was to be at most 50 bucks. It is kind of difficult to hit that number. Ironically while the board was cheap it was all the additions to make it a full computer that ended up ruining the idea. That was even before we add in any profit margin. Add in a screen, keyboard, mouse, power supply, and so on. It adds up quickly. What was a 15-20 dollar computer is now 70-80 or more plus paying someone to put it together.