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To me it seems like an unfortunate but common tactic in marketing-land to seek out any sort of affiliation with a well known brand and to publish it as much as possible.

It’s actually the media outlets who do this because it generates more traffic for the article

It’s why they will also throw in other large brand names and stock tickers of entities that could be of the slightest relevance

A large chunk of media traffic comes from Google alerts for large brands…so the writers try to game the system here

Because Jeff Bezos is one of the richest people in the world and he has essentially unlimited money.

Because governments are too afraid to ask for accounting books and sift through various schemes and slap back tax.

How many of the other backers are as widely known and regarded for their technical foresight as Bezos?

for clickbaiting.