Totally agree. I get the deal-with-the-devil that is the free-to-play game / website / email client / social network where I'm getting a service in return for my eyeballs.

But I paid for my Oculus Quest, and then I just paid for a game. I do not therefore want my eyeballs rented out.

Edit: I'd also much rather the Quest platform not become the cesspool that is the free-to-play ad-infested world the iOS AppStore has become. Please can we emulate the Nintendo model and encourage quality games you pay up front for.