For the price of a movie ticket and a coke, you can get a dozen hours of entertainment. That seems like a pretty good deal to me.
And the $60 are AAA games where you'd easily get 30-40 hours worth. These have budgets of ~$70 million; they have to make their money back somehow.
One of the secondary reasons I've avoided Oculus is that it is a closed system; you can only buy from a single provider. You're much more likely to find sales on VR games on Steam.
Video games on Steam are the best ROI for entertainment period, right up there with a good pair of hiking boots.