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Comment by beewhisper | Hacker News Reader

I can’t reproduce your Amazon result. When I search for “Amazon” I get Amazon apps for first 10 results. [1]

For Netflix, I the advertisement is TikTok but the first search result is Netflix. This isn’t really an Apple problem, this is TikTok buying ad space targeting Netflix as a search term.

[1]: https://i.imgur.com/0iHoWKI.jpg

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I just added a screenshot for Spotify. I guess search results are region dependant

> This isn’t really an Apple problem, this is TikTok buying ad space targeting Netflix as a search term

It's an Apple problem. They must either forbid it, or more realistically not display the ads first before the real app.

Ok, but that’s not an Apple issue. That’s TikTok buying ad space with Netflix/Spotify as their search terms.

That’s literally an Apple issue. It’s as simple as not allowing competitors to buy ads for brand names. This can easily be solved by the ad seller - Apple.

... Yes it's not apples fault they allow huge half page adverts not related to the search term.

Stop defending the system thats causing the issue.

It's highly related. People searching for Netflix might definitely be interested in say HBO.

I agree, but the correct way to do that is what the Play Store does: display what the user asked for first and unambiguously, and AFTER, display some ads, clearly flagged as "Ads: other content that might interest you".

Apple doesn't even clearly flag them as ads.

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