ICCL lawsuit takes aim at ... the entire online advertising industry

The Irish Council for Civil Liberties [ICCL] is taking IAB TechLab (Interactive Advertising Bureau), and other, to court in Hamburg because they "set the rules that govern Google and Facebook and the global online advertising industry".

The complaint? That the system of Real Time Bidding " broadcasts personal data about us to thousands of companies. Though RTB data can contain very sensitive information, industry documents also confirm that there are no technical measures to limit what companies can do with this information, nor who they pass it on to."

Should be an interesting case.