A is super friendly. B is an asshole.
A and B both indepedently go solo hiking to the same park.
A ends up making some friends with some company X employees on the trail, hikes with them for part of the trail, and hears inside info, and then they depart ways.
B is an asshole and so those people don't want to talk to B. B makes no friends, hikes alone the whole time, and therefore gets no inside info.
A should be rewarded by the markets for their people skills, no?