TechCrunch Redesign Live

The feedback on this redesign should serve as a reminder for startups: Ignore all feedback after a redesign and look at your metrics. Your metrics will tell you the real story whereas feedback will almost always be negative.

My first thought is that social sharing should go down dramatically. A lot fewer social CTAs on each post, and the left buttons, although aesthetically pleasing, don't really incite the user to share.

Mashable is an example of the in-your-face sharing buttons allows social sharing to go through the roof, and also allows for immediate social proof that hey - other people thought this article was cool, too.

The logo looks like a minecraft creeper caught in mid-explosion. http://fc06.deviantart.net/fs70/f/2010/220/3/d/Minecraft_Cre...

My thoughts on it:

1) Two clicks for search needs to go. Why can't they just get rid of the white space from the logo and display the search at all times? Make search easy, not hard.

2) I don't like being asked to share an article before I even see the title of the article.

3) Images under "popular posts" get maimed and look bad (low resolution/pulled horizontally)

4)Im not a huge fan of the pixelated logo, but to each his own

5) The headlines on the articles seem quite... Big.

They got some things right, but it still seems like a first draft rather than a final copy.

EDIT: They already fixed the images under popular posts, so they are already working on it. Maybe there is hope yet!

I cannot really help this inescapable feeling that the new design is somewhat obnoxious. It's just... there's something about the design that I just cannot get past. This will only serve to further decrease my already declining viewership.

New logo reminds me way too much of Minecraft. I keep looking in the new logo for a hidden Creeper.

I ain't gonna lie. I vomited a little when I first saw the new logo. The pixelated green is seizure inducing. Congrats TechCrunch, you've just topped the Gawker redesign. Keep up the good work.

Two reasons why I'm still not digging TC's site design: http://kacy.me/8NzH & http://kacy.me/8Mpa

That's a cache version with ad block on (use it for testing sites). Maybe if they turned off the linkedin and facebook integration, the site would load faster. I guess they get a lot of traffic from that though. :-/

I'll still stick to reading articles in Reeder.

The actual article display isn't that bad, I can read it quite well, but the overall layout is (as others have said) very obnoxious. The most important part is the articles and they haven't butchered the content finding like gawker did. It'll take some getting used to I assume but I guess we can wait and see.

An outdated look that shouldn't have got past concept stage. More importantly though, it still feels super sluggish for me in the latest version of Safari. I won't be visiting anymore that normally do, which is about 1-2x a month, despite knowing there is some decent content there.

I don't even have an opinion on the redesign because their site performance is still terrible. Techcrunch is probably the most sluggish website I regularly visit on my Macbook air. Bringing up Firebug/Web Inspector is horrifying.

Holy shit. It's terrible. That said, I like the sticky navigation bar.

Two immediate impression: - the logo. oh my gosh, it's hurting my eyes! - there's empty space next to Share button, why not expand it so users dont need 2 extra click (open the share list) to share?

I wouldn't have a problem with the logo if it didn't seem so far out of place with the rest of the design. It's a shame because the navigation bar looks really good once you scroll down the page.

Pro: The Share "widget"'s options are hidden, so I don't have to see 45 options next to each headline.

Cons: The logo just doesn't seem right. Not a fan of the new header.

The "Share" button needs to be re-aligned. But, maybe it was placed that way intentionally, to call it out and increase sharing.

I suppose attractive != effectiveness.

The way the copy reads it immediately makes me suspicious tech crunch did a redesign solely to milk the "outrage" publicity. It's really not that far beyond linkbait.

The none pixelated logo is actually pretty cool. The additional higher res pixelation looks like video game vomit, though.

Well, it's better then the Gawker redesign

It is hard on the eyes- With that shade of green, reading anything is a pain.

My lord. I sure hope this is a late April fools joke or something.

When I visit the TC, I thought I visited any other site.

I mean, I hate it, but whatever. It's still TechCrunch.

Oh look, their list of "Hot Topics" includes "Quora".

I wish green theme lasts temporarily..

There is something wrong !!!

The logo is horrendous.

I rather like it.

Over 300 HTTP requests required to load the new techcrunch. While this is much better than the previous ~800 HTTP requests on the techcrunch homepage, it's still pretty ridiculous.