I trust Google and Apple 100x more (low estimate) than I do Comcast/Verizon, AT&T, etc.
apple having less advertising influence is more trustworthy, I think, in terms of privacy. don’t lump google in with them.
Meanwhile apple has many many anti consumer anti competitive policies so while I may trust my privacy with them more, I wouldn’t trust them to fight for my privacy rights in the long run.
Worrying about the carriers was really hot for a while especially post Snowden, but it’s really not a genuine threat.