We're fighting the ad and tracking industry here, the internet equivalent of a gang member with a shiv and a length of pipe. I'm not going to fight nicely. I'll deny you any chance and any method I get.
We're fighting the ad and tracking industry here, the internet equivalent of a gang member with a shiv and a length of pipe. I'm not going to fight nicely. I'll deny you any chance and any method I get.
-- Banksy
Which is entirely different. Ads are still manipulative (by design), but at least purely contextual ads don't track you.
It's quite surprising to see how many JS plugins are in operation on a typical consumer site, and satisfying to know they were all blocked unless expressly permitted :)
For example, one particular maroon-headwear-related Linux distro's bug tracker has a particularly egregious blinking bright red banner, asking you to enable JS for the website to "function correctly", even though reading bugs on said tracker works fine without it.
Note that it is a hack/poc and does not always work, especially the x-frame-detection is iffy so if you try it and just see a blank page try the "enable proxy" checkbox. I use it every now and then on iOS to get around some especially obnoxious JS, but if there were more users I would be more motivated to improve it (hint hint:-)
It ruined print when every other newspaper and magazine page had an ad mixed in with the content. Sure you could get the paper for free, but how much content are you actually reading?
It ruined television when an hour-long show is interrupted several times to show 15 minutes of ads.
And now it's ruining the web with the advent of ad tech and the brilliant minds that get paid millions to think of new ways of squeezing more value out of people's attention. Web sites are riddled with ads now even worse than in the popup days. I have to navigate a legal minefield of dark patterns to ask them to please not track me or sell my data.
These are just the ways it ruins content and user experience. What about the misinformation? The lies from the tobacco industry, the political ads that overturn democracies, astroturfing and embedded marketing...? The list of shady and downright evil practices is too long to mention.
Advertising is a scourge on humanity. It needs to be strongly regulated and companies as influential as Google and Facebook need to switch to user respecting business models, for the sake of all of us.
The problems are the tracking and the ad networks that kinda treat both the viewer and their site-hosts as consumable resources, but that sites can't realistically avoid if they want/need ad support, because that's where all the money is. Break the ad networks, break tracking (and I mean legally, in both cases—tech means for blocking are doomed, IMO) and ad money won't go away, it'll be redirected to less-awful ways of delivering ads.
I think there's actually a great opportunity for someone to create an ad server that only serves first-party ads with no tracking.
I'm talking about something even simpler than that. I have my own website and I have my own advertisers who want to put ads on it. I need a way to serve them and do contextual targeting (e.g. stories about a certain topic) and frequency capping and forecasting and the other sort of basic stuff I expect from Google Ad Manager.
However I don't want any content which could be distracting or plain unsafe for mental wellbeing. One example are the ads for violent games on BlueStacks when I was using the emulator for Android education software for my children.
No thank you. Any content I can't control will be kicked.
Either by using adblockers or by just not using the service.
I dated a woman who experienced trauma in the past and she would routinely get horror movie trailers in YouTube. Even I found them disturbing. Neither of us had any interest in getting intrusive thoughts from watching assault and body horror. Putting in uBlock Origin did wonders for her well being.