> If it succeeds even a little, though, they'll bake it into our TVs and phones that are plugged in at night. Those are much harder for people to give up.
Well, yeah, but having a TV in your bedroom isn't necessarily the best idea for quality sleep anyway so get rid of that.
Then you can always plug your phone in to charge somewhere else in the house, or stick it inside a Faraday box[0] with just enough of a hole to fit the charger cable in.
I've recently switched to a dumb AF clock radio alarm because I got tired of my iPhone alarm going off silently at random (one of the most annoying and long-standing bugs in a device I've ever encountered).
It gets annoying having to do all this stuff just to avoid ads but it also becomes just part of your daily routine.
[0] Faraday boxes are pretty cheap. I recently picked up a nice looking one for about £15 from Argos, though not specifically for my phone. It'd be pretty easy to drill a slot big enough to fit a lightning cable through if I wanted to though.