Rein them in from doing what exactly? Buying companies and making people rich?
Rein them in from doing what exactly? Buying companies and making people rich?
The efficiency from vertical integration come from global optimizations that aren't possible for separate organizations. The negative side of that is that there is less interest in finding new ways of using each of the components and finding reusing pieces of the infrastructure.
While these optimizations are economically positive in the short term they can delay innovation that would otherwise occur.
Take a look at Google - they had a cloud before "Cloud computing" was a thing. But when they built it, it was so tightly integrated that it didn't occur to them to sell the Cloud infrastructure (after all, it wasn't the "product", it was the process).
It took someone coming in later and building a less tightly coupled system for their applications to realize that it could be a product on it's own. Sand now Google is playing catch up as they have to undo all the shortcuts they developed that only work in their system.
It's worse today with all the content moving to walled gardens. Unlike when Google started, content is increasingly being locked away. The only way to search Facebook is to use Facebook search (or get Facebook's permission).
At the very least these tech giants should be forced to offer the same APIs they use themselves. Expose the natural gaps within the integrated stack for others to build off of. That should push things so that interoperability would be at least possible.
This is why I've always liked the idea of revenue-neutral progressive taxes on corporate revenue. Tax economy of scale.
Ex. Zero corporate taxes on the first 100k of revenue. For every order of magnitude above this revenue is taxed at ~1% more.
$1M in revunue -> 1%
$1B in revenue -> 4%
$100B in revenue -> 6%
Then reduce other corporate taxes to make it revenue neutral. In the most extreme case, the 1% figure or the curve could be tuned so that this is the only tax corporations pay.
This would be a massive boon for competition. Small businesses would be easier to start. Businesses may choose to stop growing: if you're making a healthy profit, don't jeopardize your margin in a perpetual struggle to amass the most power, leaving room in the market for competitors to coexist and meaningfully compete on quality.
This discourages acquisitions and encourages companies to split: if your economy of scale isn't yielding enough to justify the tax, you could spin off multiple smaller companies that would each be more profitable. The capacity for corporations to do evil is directly proportional to concentration of power. Smaller companies won't be able to afford as many lobbyists and lawyers to subvert regulation, their threats to move their businesses will be less existential for municipalities and they'll get less-sweet sweetheart deals. Being "Too Big to Fail" would be unsustainable and wasteful. The only mergers that would occur would be where the resulting economy of scale exceeds the increased tax burden.
It could also vastly simplify tax accounting, which would be a nice bonus.
This is a threat to the existing donor class in Washington, which has embarked on a project since 1968 to build power through political donations, the courts, and crushing labor.
Big Tech has been playing with fire warning up to democratic politicians.
Granted, America has done such a piss-poor job of actually enforcing antitrust laws already on the books that it's hard not to read into this enforcement now as the end result of someone refusing to play ball.
Or will it go after services people love, that are free, or that revolutionize industries?
Your assumption about the implications of bipartisan support seems a little Pollyanna-ish about the degree to which politicians represent their constituents on any given issue.
https://www.google.com/amp/s/www.theverge.com/platform/amp/2... (I couldn't find individual company numbers for 2021)
[1] I guess this isn't that weird, given that similar inconsistencies shows up in all sorts of polling.
Depends on which companies you're talking about. There's widespread discontent about social media companies, but the left and right wing of the political spectrum have opposite and incompatible discontents, so I don't think it's justifiable to call it "bipartisan grassroots discontent". The non-social-media "Big Tech" companies remain extremely popular and well-regarded in surveys of the general public. Google, Amazon, and Netflix were 3 of the top 5 most loved brands of 2020, losing out only to mail carriers (and Google took second place, ahead of UPS). Google and Amazon each have two of the top 10 spots (Google + YouTube, Amazon + Amazon Prime). The idea that there is roiling popular discontent about the activities of Google and Amazon is entirely a media fabrication.
https://www.statista.com/statistics/995767/consumers-most-lo...
Two words: Peter Thiel.