Should my 'why' comment go further than a Jira number?
A ticket is a really opaque way of showing something. If you click the issue you're now going through several tangentially related comments and a few MR back and forths just to work out if its even useful to you. People will stop bothering to even open the link unless they are really stuck.
Whack a summary comment and then by all means include the link, but the comment is what most people will use.