You had to pay a monthly fee for that privilege and talk to a customer service person to set it up. Often, your info still got sold to telemarketers.

In comparison, changing your SSID is free and something you can do yourself.

[1] https://www.nbcnews.com/business/consumer/unlisted-number-fe...

Google location doesn't associate identities with addresses like the white pages did, so that is not a perfect analogy. In an unfortunate case of self-reference, I'd say Google Location is much closer to a (paper) map, since it correlates addresses to physical location. As far as I know, no one[1] can delist their address from a map, not even public figures. A map will tell me where Number 8 Mulholland Drive is, nothing more, nothing less.

1. Military and TLA agencies excepted.