The myth of rugged individualism is embedded in Western society. Be thankful you live in a position of such privilege to be unaware. I highly recommend you find paths for empathy in your own life. If you're young, the hubris is unavoidable and disregard this comment.

There are many places you can start your research, but maybe looking into how we leverage shame and stigma is a good start: https://www.euro.who.int/en/health-topics/noncommunicable-di...