I would expect a self-professed designer to know that "yeah i dont like the new branding" is just about the most useless feedback one can possibly give.
Why don't you like it? What do you think they got wrong and how would you do it better?
Why don't you like it? What do you think they got wrong and how would you do it better?
While alot of what influenced my opinion of the logo is pure subjectivity...
> The angled infrastructure encourages energy to move through the letterforms
I don't feel that it encourages "energy" to move through the letterforms, and the fact that each letterform is rendered as a self contained "hex", hinders the flow of the logo-type.Also I feel that the logo is overly styled (my subjective opinion)