It isn't common in the UK, where online supermarket shopping has existed since about 1997. (And not as some obscure thing, the biggest supermarket launched it then.)
One of our team members was an alpha tester, and one delivery he got was a pallet of salad cream instead of just one bottle.
I always want a lump / knob / finger / whatever of ginger, and without fail forget that the unit of measure is a kilogram, which would take me months to get through.