SSL doesn't magically secure your servers, especially not if all you are doing is serving static HTML content and images.
All HTTPS really does is encrypt the HTTP traffic while it is in transit. The main reason this is important is because someone monitoring network traffic (for example, at the network switch) could theoretically see raw passwords and stuff being sent over the wire in plain text.
If your web site doesn't do anything with user names and passwords or form fields that accept some type of text that needs to be secured, then HTTPS isn't really doing jack shit for you (other than making visitors "feel" secure).
Edit: I forgot about man in the middle attacks from internet providers and governments who might modify the HTML and image payloads being transmitted to the end user. I guess HTTPS would be useful for prevent those types of exploits on static sites. So that pretty much means HTTPS should be on every site, if for no other reason than that.