More context: As I'm jogging to work, there were students holding up boards with those posters right in front of the RIM buildings. I feel embarrassed as a fellow Waterloo student.
It's pretty easy to pick up a street promotions crew. The job generally tends to have Abercrombie-style hiring practices, pays a bit more than minimum wage, and is pretty flexible.
I'd honestly be shocked if there were people dumb enough to do that for real.