Sift has a longer list of logos on their landing page, though I’d imagine even at this point that Stripe has more data. Sift got hit hard being unprepared for CCPA, I wonder what Stripe’s position would be. I’m naive but it strikes me that if Stripe were to offer a cheaper version of this product that does not transactions but for UGC, then Sift might have trouble retaining customers.

I’m also impressed that Stripe called this “Identity” instead of something more like “Trust and Safety.” The current name makes it sound more like Okta or something but that’s not the case. At least today. Perhaps they want this to grow to overtake stuff like Experian.