The trick is that you probably don't need all, or even most, of that power to run the light. Sure the Zigbee protocol is _probably_ being done via software, and not a dedicated chip, but even then. The big thing is that this chip is most likely so cheap, especially in bulk, that it doesn't make sense to get the "cheaper" variant, even if that was still available. This is kind of supported by the "new" Trådfri having an updated chip, even though the Trådfri line never changed it's capabilities, it was probably cheaper to get the new more powerful chip and/or they could no longer get the old one with a five year supply guarantee.