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Stop using inefficient server side languages in the name of “developer efficiently”? That could cut some CO2. AWS doesn’t run on magic dust.

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Also, avoid cryptocurrencies, build simpler web pages, prefer offline (desktop/mobile) to online (web/cloud) solutions, use documentation instead of googling, prefer centralized to distributed systems if possible. All these save energy.

The market doesn't reward those who optimize their code.

Fastest-to-market and slow beats second-to-market and optimized every day of the week.

There is an awareness of power consumption of data centres. Why not start marketing code to power consumption metrics? What about fastest-to-market and above average code base = marketing argument? Or even scientific paper?

I think here is is also important to look at smaller companies and not only FAAG.

The market rewards destroying the environment, but that doesn't make it a good thing to do

Of course not, it's a terrible thing.

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