Mānuka – a antipodean aesthetic on 19th century German root-stock

Me too. I'm very disappointed :/.

https://klim.co.nz/about/:

> Our foundational ethos is “a thing well made”.

I see what you did there.

My understanding is that it's actually the opposite of what you're thinking. Small scale wasn't an issue because wood type was used for large letters. This is because large scale was an issue for metal type, which could cool unevenly and warp at larger sizes.

As the previous poster mentioned, wood would only be used for particularly large poster type, but (if I recall correctly) even at large scale the printing press does wear out the wood blocks more quickly than metal type; the good designs that you see in wood would anticipate that distortion without compromising legibility.

Wood type was also often very trendy, insofar that new designs that were bigger and bolder were developed and produced quickly — the aesthetic lifespan may not have been longer than the physical one.