Volkswagen hack: 3M customers have had their information stolen
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I don’t even think it’s difficult to protect the data of your customers.
Sure, being immune to any targeted attack is really hard, but not being an easy prey is just about caring a minimum about your responsibilities and thinking about what should go where.
From my experience, when marketing department enters the game, that’s when it becomes hard because they just don’t care about the data they hold. It’s just random excel files and numbers that they work with.