Although you can rationalize the association away, it still exists and influences listeners. It's marketing against men.
If you really wanted to address issues with hyper-agression, you would use the term "hyper-agression", which is gender-neutral.
If you really wanted to address the consequence of not asking for help or compaining, you would perhaps use the term "stoicism", which is gender-neutral.
If you really wanted to address people overly affected by irrational fears, you would use the term "neuroticism", rather than "toxic femininity"