A point not made in the article: American consumers are better at consuming and driving growth than European consumers:

When the article mentioned Starbucks and Tesla, I immediately thought, those would never have taken off in Europe. Americans are just much better consumers. Americans spend more on luxury and value convenience to a greater deal. American consumers are also more adventurous and willing to try new things. If I spent $80k on a Tesla when their brand was still nothing, people would call me crazy. "Could have gotten a Porsche", would probably be, what they'd say.

And if you notice, what is happening, luxury markets is where all the growth is, these days. Essentials are not growing much. This is probably another reason why Europe, with all its experience in these essentials markets is not capturing much of this growth. With the exception of clothing and apparel.