There is something slightly obnoxious about him that I can't quite describe that really irks me about his attitude (slightly elitist, mostly deserved, but not great if you're someone who cares about these things).
What is very interesting to me is how Seattleites are hanging on his every post and recommendation. Seattle has one of the least exciting and lackluster food scenes out of any "food city" I've ever lived in. It's honestly great for him as Seattle (I feel) lacks a food identity, so he is well positioned to influence a lot of young and well paid followers on social media