Yet given all this, for a substantial cohort of customers, the Apple brand is still bought as a badge of "coolness".
What market are you talking about? I haven't heard the 50% market share number in the US. - iOS is 59.71% of smartphones in the US - macOS is 27.16% of Desktop PCs in the US
https://www.mobileapps.com/blog/android-vs-ios-market-share#... https://gs.statcounter.com/os-market-share/desktop/united-st...
My next laptop will definitely be a MacBook.
Desktop computing is all going to shit really quickly, and we're powerless to stop it. Linux is our only chance but it's still a rag tag of unpaid volunteers with no real goal or vision, except for its kernel.
(And pretty much every Linux terminal)