I looked at the company, and while they seem rather large, they're not Netflix or AWS.
I imagine they need to be up for people to be able to check in, etc. But they could just block out the planned maintenance as check in times far in advance. I'm sure there's a million other edge cases but those can be thought out and weighed against the engineering effort.
Don't get me wrong, this is very cool.
But I wonder what the engineering cost was. I'd think easily in the hundreds of thousands of dollars.