To use a property analogy: if I am not the highest offer on a house, I probably won't get it. Doesn't matter if I have a trust fund or work for minimum wage (effort put into the offer) my offer wasn't accepted.
Similarly if I'm the seller, I can decide "No, actually I don't want to sell my house to BlackRock, I'd rather sell it to this young family" and that's entirely my choice. This choice might leave money on the table, but at least I get the warm fuzzy feels inside for doing what I think is best.
What you describe sounds like you want some kind of "thank you for putting in some effort" but you decide the amount of effort to invest, the other party owes you nothing.