1. Most want to start business and become rich, not work for someone else. Starting business is difficult, needs lots of work, even if you are smart and hardworking, have capital to start, still you need social skills which present generation didn't develop, so getting along with others and leading others is still difficult which limits the success.
2. Anything you'll come up, there are guys who are already doing it better.
3. Work hard for what!? Beyond basic needs, even in dating women demand millionaires, average Joes are treated like disposable good for nothing who women say are creeps because they don't have money to build their IG brand and devour women with lavish gifts.
At the end of day, most people simply will not be motivated to take part in such system now that internet makes it possible for you to remotely live any life you dream of living even if it's only through some YouTube. A lot of things now seem less enticing.
Even guys who society might say are successful can't afford real estate at today's price, only way to afford considerable land is to move away from cities but moving away from cities also takes away your income source.
All these reasons are why I don't hustle hard anymore. I just try to make enough to coast in life and explore my hobbies, not working hard to get rich or any such goal. Because I don't really see how more money will change my life.