What about just applying that reason only when people want something from you.
Most people don't want anything from you. Some people like just chatting. Salesmen will feel smothering and uncomfortable because they want something from you. Advertisements trigger me because it's so obvious (in my mind) they want something from you. News feels this way too.
How can I tell? The same cues that fool people who focus on the surface-level: flashiness, bravado, loudness, taking the subject matter to things I do not care about. Trying to make me feel emotions (fomo, FUD, even excitement).
You could use it as dating advice: people are turned off when you want something from them too much.
Not all that glitters is gold.